STRATEGIC
MENSWEAR
DESIGNER
STRATEGIC MENSWEAR DESIGN
01. Concept Design & Creative Direction
Concept Design
The creative phase in which an intuition becomes a concrete, visualisable idea.
Creative Direction
The strategic guidance that translates a vision into clear collection ideas, coordinating every aspect to create a coherent and compelling identity.
- Mood Board
- Sketch
- Product Board
- Mock-Up
- Colour Folder
- Coordination Ideas
- Style
- Branding
02. Research & Design
Research
The balance between creativity and strategy for building the foundations of design.
Design
The creative process that transforms an idea into a concrete project, combining aesthetics and functionality to create products, garments or collections.
- Trend Research
- Visual Direction
- Colour Design
- Competitor Analysis
- Merchandising List
- Material Research
- 2D Technical Drawings
- Graphic Mock-Up
- Design Accessories / Tech Packs
03. Project Management & Product Development
Project Management
Allows the client to focus exclusively on revisions.
Product Development
Move from design to product realisation.
- Relationship with Suppliers
- Supply Chain Knowledge
- Realisation of Prototypes and Samples
- Collaboration with Specialists
01. Concept Design & Creative Direction
Concept Design
The creative phase in which an intuition becomes a concrete, visualisable idea.
Creative Direction
The strategic guidance that translates a vision into clear collection ideas, coordinating every aspect to create a coherent and compelling identity.
- Mood Board
- Sketch
- Product Board
- Mock-Up
- Colour Folder
- Coordination Ideas
- Style
- Branding
02. Research & Design
Research
The balance between creativity and strategy for building the foundations of design.
Design
The creative process that transforms an idea into a concrete project, combining aesthetics and functionality to create products, garments or collections.
- Trend Research
- Visual Direction
- Colour Design
- Competitor Analysis
- Merchandising List
- Material Research
- 2D Technical Drawings
- Graphic Mock-Up
- Design Accessories / Tech Packs
03. Project Management & Product Development
Project Management
Allows the client to focus exclusively on revisions.
Product Development
Move from design to product realisation.
- Relationship with Suppliers
- Supply Chain Knowledge
- Realisation of Prototypes and Samples
- Collaboration with Specialists