STRATEGIC
MENSWEAR
DESIGN
STRATEGIC MENSWEAR DESIGN
I TURN IDEAS INTO CONCRETE COLLECTIONS
I support you in turning your ideas into unique designs, eliminating inefficiencies and strengthening your positioning in the men’s and sportswear industry.
I develop original concepts, offer innovative designs and manage the project from creative direction to product realisation, all with an eco-design-oriented approach.
IN THIS FIELD…
Brands often struggle to find innovative ideas to stand out in an increasingly competitive market.
Style departments, on the other hand, often find themselves squeezed between the need to meet deadlines and the pressure to come up with designs that impress customers’ expectations.
Even companies and individuals with high ambitions can find it difficult to develop a project from start to finish without losing time, resources or quality along the way.
These are challenges that require creative and strategic support to be overcome (successfully).
IMAGINE IF
You could have a strong and distinct positioning,
or if you could rediscover the pleasure of creativity with operational and effective support,
or if you could be relieved of inefficiencies and wasted resources by seeing your visions transformed into concrete projects.
MY SERVICES
I work with brands, style offices, production companies and private individuals, offering comprehensive support that is adapted to the specific needs of each client.
01.
Concept Design & Creative Direction
02.
Research & Design
03.
Project Management & Product Development
TESTIMONIALS
– Client:
Design&Develop / Aliseo
– Service:
Creative Direction, Design, Product Development.
– Input:
Design and Develop Aliseo’s apparel collection.
‘We did not expect such a detailed analysis of the creative proposals and such precise project management’
– Piero Franco / Design&Develop
– Cliente:
Wråd
– Servizio:
Concept Design, Design
– Input:
Developing innovative concepts and expanding product knowledge.
‘I am very happy with the direction and opportunities for the future that we are building.’
– Matteo Ward / Wråd
– Client:
Officinae
– Service:
Creative Direction, Research, Project Management
– Input:
Grow brand presence and turnover in the digital market.
Digital Turnover +176%
Digital Presence +320
B2B Customers +35%.
– Results in 3 years of collaboration
CASE STUDY
48/22: Go Anywhere – Multiland
A garment that embodies a legend.
Project for the launch of the new Land Rover, inspired by the 1948 edition, with the aim of reinterpreting an icon.
The garment reflects the authentic spirit of the car, blending classic aesthetics and technological innovation.
The modularity of the garment allows it to be adapted to different occasions, offering functionality and versatility.
Combining tradition and innovation, the design tells the essence of the car: adventure, solidity and modernity, balancing past and future.
- Modular Design
- Tradition + Innovation
- 3Layer Twill + Coated Corduroy
BIO
I am a creative person driven by a passion for quality and curiosity.
I love combining tradition and innovation to create ideas and garments that express values such as durability and contemporary aesthetics, with the aim of creating a harmonious link between aesthetics and functionality.
I feed my creativity and personal taste by exploring different fields and disciplines, such as art, architecture, cooking, sports and nature. This allows me to enrich the projects I work on with style and depth of meaning.
